Mitt Romney’s campaign has changed tactics and pushing more social and polarizing red meat issues under the belief that the message on the economy isn’t enough to win the presidency.

Wrong. It is enough. When you give the public enough information.

What the Romney campaign has done for months is give economic platitudes and one-liners. “I’m a turn-around artist.” “I’ll free up the economic engine.” “I’ll get America going again.”

Sounds nice. But political campaigns, like advertising, works like a substitution game. It’s not enough to say you have a better option. You have to make people comfortable enough to trade to that option.

Good example. Domestic abuse. People will often stay with spouses or partners that abuse them. Even when you give them options of going to an abuse shelter. Seems like an insane choice. But it’s a choice often made because the abused person doesn’t have enough information or confidence to see an endgame out of executing a decision to change. “How and I going to pay the bills?” Who’s going to take care of me or the kids? These are uncertainties just presenting an option can’t answer. And as crazy as it sounds and horrible as it is, the suffered abuse is a certainly. The devil you know versus the devil you don’t know.

Simply presenting yourself as an option or alternative doesn’t mean people are going to choose you. And that’s been The Romney campaign’s problem. Romney and know Paul Ryan have given the public an economic option without enough details for anyone to see an endgame they can be confident with. “Secret economic” plays Romney and Ryan don’t want to disclose right now, certainly won’t help overcome the public fear of making a decision of going from bad to worse in choosing a president.

Romney. If you want to beat President Obama, the economy is the solution. You just haven’t given a good enough answer. Might want to look into it.