Analysis of media issues, politics and current events.
Sharing some very insightful quotes from an article I read about why some people aren’t fond on Mitt Romney. I bring it because, in marketing Mitt Romney, it’s a fundamental but simple campaign flaw that can be corrected. His wealth. Mitt Romney or his campaign strategists personally see it as a campaign weakness (most Americans don’t) so they run from it whenever sightings of his wealth are uncovered. Unless it’s money in the Cayman Islands, such an overreaction creates fake media moments and statements that hurt his credibility. And they do so unnecessarily. Like in Mitt Romney’s interview with Brian Williams, he hurriedly rushes to disavow any intimate knowledge of his wife horse in the Olympics…
Romney: “I have to tell you, this is Ann’s sport…I’m not even sure which day the sport goes on. She will get the chance to see it; I will not be watching the event. I hope her horse does well.”
He acted like he barely knew the fact she used the horse to help her fight her MS. If you love your wife like you say you do (which I think you do) the premise you want people to believe, (Oh, yeah my wife’s in the Olympics. Almost forgot) is damn-well near impossible. Or, if so, you got a wife that is mad as hell at you for lack of attention to her well being.
That’s what I mean. Fear of reminding people he is wealthy is forcing Mitt Romney to make statements that seem outright lies. A good capture of this notion is in the article “In Comments About His Wife’s Horse, Romney Shows Why Americans Just Don’t Like Him“by Nick Chiles. Here are a few excerpts that lock this notion down.
“The Romney campaign doesn’t seem to understand a fundamental fact about the American electorate: Americans don’t hate rich guys, Americans hate liars. Rich guys trying to pretend they aren’t rich, acting like they are the same as the rest of us. That’s being fake, a fraud, and we can spot it from a mile away. We don’t want the existence of your money thrown in our face, but if we don’t see it we’re not going to forget it’s there.”
“Take a look at the American Senate. Nothing but rich guys. A fraternity that provides definitive proof that Americans vote for rich guys all the time.”
“For seemingly like the last two decades, one of the most liberal cities in the nation has been run by an incredibly rich guy, Michael Bloomberg. In fact, Mitt, he’s even richer than you. A lot richer. But the thing about Bloomberg, one of the reasons New Yorkers keep electing him again and again, is he’s comfortable being rich. He doesn’t seem to mind if you know that he happens to be a billionaire. He doesn’t try to hide it—like some people I know. “
It’s a good article. Read the rest of it here.